Done-for-you outbound for lenders and brokers: what it is, what it costs, what to ask

Done-for-you outbound is a managed service that runs cold email for a lender or broker from start to finish. The provider maps every business that fits your buy box, finds the owner or finance lead at each one, verifies their email, and contacts them from inboxes set up in your name. When an owner replies with interest, the provider passes them to your team to call.

Done-for-you outbound is not a lead list and not a lead vendor. A lead vendor sells you people who already applied somewhere, usually to several buyers. An outbound service starts the conversation itself, so the business owner hears your name first and nobody else receives the same reply.

A complete service covers every step between your credit criteria and a warm owner in your CRM. Tentt Finance includes all of the following in every plan:

• Buy box mapping. Every business that matches your industries, revenue, time in business, states and deal size.
• Decision makers and verified emails. The owner, CEO, CFO or finance lead at each business, checked before anything is sent.
• White-label infrastructure. Domains and inboxes in your name, built and warmed over 2 to 3 weeks.
• Copy in your voice. Written by us, approved by you before it goes out.
• Buy Box Coverage and Signal Capture. Every business hears from you every 60 days, with an extra touch when it shows a buying signal such as new equipment, hiring or expansion.
• Reply handling. Follow-up on every positive reply, a mobile number found for each interested owner, and the record pushed to your CRM.

Lead prices come from vendor price pages reviewed in October 2026; see how much business loan leads cost for the full breakdown. The real comparison is cost per funded deal, which the lead cost calculator works out for each option.

Most done-for-you outbound services charge a monthly retainer sized by how many businesses they contact. Tentt Finance has three plans, all month-to-month with no setup fee, and the same plans apply to lenders, brokers and ISOs.

To judge the price, divide the monthly fee by the deals it funds and compare that with your margin or commission per deal, exactly as you would for bought leads. Full details are on the pricing page.

1. Whose name is on the emails? They should come from domains and inboxes in your name, not the agency's.
2. Who owns the domains, data and replies if you leave? You should.
3. Do they work with your competitors? Ask whether they limit clients per product and territory.
4. Do you approve every message? You carry the reputational risk, so you should.
5. How do they protect deliverability? Ask about warmup, sending limits and the Google and Yahoo bulk sender rules.
6. What happens when an owner replies? You want the owner, their need and a mobile number in your CRM, fast.
7. What is the contract? Month-to-month is fair for a channel that needs a full cycle to prove itself.
8. Do they understand lending? Credit boxes, funded volume and the difference between MCA, SBA and equipment buyers change who to target and what to say.

In the US, business-to-business cold email is legal under the CAN-SPAM Act if the sender is identified honestly, subject lines are not misleading, every email includes a physical address, and opt-outs are honored within 10 business days. Tentt Finance sends business email only, honors every opt-out permanently, and never calls or texts business owners for you.

Your own licensing and disclosure obligations still apply when you quote a deal. Our compliance page explains how the outreach is run.

Setup takes about 7 days. New domains then need 2 to 3 weeks of warmup before full sending, and replies build over the first 60-day cycle as every business in the buy box hears from you. Judge the channel over at least one full cycle, not the first week.

It is not the right fit if you need applications this week, or if nobody on your team can call interested owners quickly.

Yes. For a broker or ISO, the buy box is the merchant profile you place deals for. Emails go out under your brokerage's name, interested owners come to you, and you place each deal with the funders you already work with. Read how brokers and ISOs build deal flow without buying leads for the broker version of this guide.