Free tool
Lead cost per funded deal calculator
Updated
Cost per funded deal is your lead spend divided by the deals those leads fund. Enter each source's price per lead, monthly volume and funded rate, plus your revenue per deal, to see which source really pays back. The calculator runs in your browser and nothing is stored or sent.
Compare your lead sources
Lowest cost per funded deal: Aged leads. Starting values are examples (see below); replace them with your own numbers. This leaves out the cost of the team working the leads.
How is cost per funded deal calculated?
Cost per funded deal = (price per lead × leads) ÷ (leads × funded rate). Return on spend is funded deals × revenue per deal, divided by spend. A source with a higher price per lead can still win if it funds much more often.
Where do the starting numbers come from?
Prices are mid-points of the ranges in vendor price pages and industry guides we reviewed in October 2026: aged records $0.05 to $8, shared real-time leads $10 to $40, exclusive leads $25 to $200, and live transfers $40 to $200 or more. The funded rates are examples only. Replace them with your own results from a test order.
What does the calculator leave out?
- The cost of the setters and closers working the leads, which is highest for aged data
- Dialer, CRM and data tools
- Refunds and credits for bad leads
Add those to spend for a full picture. Read how much business loan leads cost for the detail on each type.
Frequently asked questions
What is a good funded rate for MCA leads?
It varies widely by source and team. Shared leads often fund in the low single digits per 100; screened live transfers fund more often. Use your own data where you have it.
Does this calculator store my numbers?
No. It runs entirely in your browser. Nothing is saved or sent anywhere.
What is the formula for cost per lead?
Cost per lead = total spend ÷ number of leads. Cost per funded deal = total spend ÷ funded deals, which is the better number for lenders because it counts how often leads actually fund.
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